You’ve probably figured out by now that this isn’t an S&M fetish site, but that’s usually people’s first reaction when we tell them our publication is called Hell For Leather. No one seems to know exactly where the term came from. Some claim Rudyard Kipling coined it, some think it was cowboy speak for an unruly steer. To us it represents an approach to life, one where we push ahead through society’s mundane conventions and look ahead to where we want to be, not where we were. It means going fast; it means breaking rules; it means doing things people tell us we can’t. It means riding motorcycles.

Hell For Leather was founded for a singular purpose: to give you the motorcycle magazine you deserve. You deserve something more than formulaic bike reviews. You deserve something more than conventional wisdom. You deserve something more than marketing speak rehashed as editorial content. Hell For Leather is committed to bringing you exciting, original, creative stories about motorcycles.

Why do we call ourselves a magazine? That word describes any periodical that publishes a variety of content about a specific topic. Sure, it’s more commonly used for print, but we publish feature stories, news, adventures, interviews and even original videos and we do it daily with a lead time of minutes instead of months. Instead of simply consuming, you get to be a part of it too; conversations are content.

So that’s who we are. A publication with a funny name that’s made by people who like bikes for people who like bikes. Thanks for reading and a bigger thank you to everyone who participates.