Happening: The One Motorcycle Show

The modern motorcycle show is a bit of a conundrum. Bikes are neat because they’re more than objects created for consideration. Bikes are neat because they’re about an experience. But, housed in the sterile environs of a second rate convention center and populated by PR people, shows like the IMS tour or even EICMA fail to offer much in the way of experience. Showgoers can catch a glimpse of a new model, or a model in a bikini, but not much else. What if there was another way? What if there was a way to capture the elusive appeal of the motorcycle in a social experience with appeal spanning demographics, sexes and preference for assless chaps or leather onesies? That’s exactly what last weekend’s The One Motorcycle Show in Portland achieved.

Photos: Jon Humphries and Thor Drake.

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