Benedict Campbell x Harley-Davidson

So Harley just slapped some different gewgaws on a Sportster and called it a new model. Not notable in the least, right? Well, they did do one thing right. In a world where every other OEM creates at least one or two products capable of appealing to under-49 buyers, but is unable to market them properly, Harley does the opposite. Its products suck, but its marketing is, occasionally, brilliant. Here, chasing those damn under-49 kids, Harley contracted filmmaker Benedict Campbell to pimp its new 72. The result is great, perfectly ticking all the vacuous youth culture boxes. It’s enough, almost, to create a hankering for assless leather chaps and a beer belly.

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