Photo: a massive breach of brand trust and honesty

To say the least, Ducati’s Diavel is controversial. JT Nesbitt called it a massive breach of brand trust and honesty and later penned the McQueen/Hasselhoff conundrum. Back in December Wes wrote a story entitled Who’s buying the Diavel. The underlying idea behind these stories is that regardless of how good of a motorcycle the Diavel is, it was designed to attract a new type of customer, one that is drastically different from previous generations of Ducati owners. People like this guy.

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