Are re-badged Hyosungs a realistic new rider alternative for Harley dealers?

ATK is a tiny, Utah-based dirt bike company trying to facilitate a huge shift in American motorcycling. It’s doing that by putting realistic learner and entry-level motorcycles into Harley dealers, something The Motor Company itself is spending $60 million on. But where that single baby Harley won’t arrive in dealers for at least three years, a whole range of ATKs are available right now. ATK is hoping its bikes will provide a lifeline for Harley dealers who suddenly need new customers, but don’t have the right bikes to sell to them.

Photos: Grant Ray

All articles remain open for 12 hours from their time of publishing. The full version of this article, additional photos and comments are available to subscribers. Click here to subscribe, it’s quick and easy. Already a subscriber? Click here to log in.