The proper location for a KTM license plate

Simple, immediate and a clever brand message. Of course this isn’t an American KTM ad. Created by the same Turkish agency that had KTM peeing on roads like Calvin on a [insert domestic pickup brand here], “License Plate” suggests you’ll be spending so much time in the air on a KTM that, in order to remain effective, your license plate should be mounted on the sump. They even made it an Austrian plate.

via Bikes in the Fastlane

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