Sex, drugs and motorcycles: experiment suggests neurological connection

An experiment conducted by a clinical neuropsychologist at the
University of Pennsylvania, with Hell For Leather present, has used
Magnetic Resonance Imaging to demonstrate that viewing pictures of
motorcycles activates a portion of the brain associated with seeking
rewards such as sex, drugs and monetary reward. The results suggest
motorcycles fulfill an appetitive need, activating an important node in
the dopamine reward system.

All articles remain open for 12 hours from their time of publishing. The full version of this article, additional photos and comments are available to subscribers. Click here to subscribe, it’s quick and easy. Already a subscriber? Click here to log in.