Icon delivers brand mythology

Icon continues to impress with its strong grasp of branding, turning a very young label into one of the most recognizable in motorcycling with unique products and striking, on-message creative. This latest example is “The Delivery” a short comic-style animation that doesn’t push the products too hard, but rather integrates them into a fun narrative, thus helping push the Icon mythology. Now when are they going to figure out that creative deserves a better home than publications exclusively read by old white men? >

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