Harley Davidson Reactions, FTW

Before you get excited, no. No, you will not see anything near this smart in the United States, land of Screw It. Carmichael Lynch, Harley-Davidson’s Agency of Record, dreams it was this savvy. Plus the brand managers, a.k.a. bane of creative directors, who work for the US division of Harley-Davidson would likely hyperventilate in sheer panic at the thought of approving work this whip-smart, funny, stereotyping and contentious all at the same time. This brief campaign came from Ogilvy’s South African branch, and is easily the smartest work we’ve seen since Grey’s famed You Meet the Nicest People campaign in 1962 for Honda.