Report: Harley could have, should have sold Buell

Writing in American Motorcycle Dealer, respected journalist Alan Cathcart reports on growing stockholder unrest following Harley management’s decision to shutter rather than sell Buell. According to Cathcart, Bombardier made two separate offers to Harley after Buell’s closure was announced, but both were declined seemingly for reasons of vanity. Now, HD stockholders have savvied to the fact that declining the offers cost the hemorrhaging doo-rag manufacturer $125 million in shutdown costs and potentially many times more due to negative publicity. Remember, Harley shut Buell without first calculating the costs.
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