Hi, I'm Tom, please don't kill me

After research suggested that cagers who personally know a motorcyclist are less likely to kill motorcyclists in general, the UK’s Department for Transport commissioned this ad campaign. Part of the department’s overall “THINK!” safety awareness initiative, it seeks to portray bikers as people, not obstacles. Despite the garish neon, the overall message is fairly subtle and benefits both from creativity and high production values that aren’t cluttered up with in-your-face messages. Why can’t we have motorcycle safety ads like this here in the US? >

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