Triumph buggers up the Daytona 675 SE

The 2010 Triumph Daytona 675 SE was beautiful in understated white paint over a blue frame, with the lack of graphics emphasizing the Daytona’s exotic, high-end appeal. Now, while the colors have been retained, Triumph’s slapped a bunch of cheesy graphics all over the sides, unnecessarily cluttering the looks. The whole idea behind the Daytona is that it’s not a trashy Japanese 600, but rather something that looks and feels like something more exotic. The fact that it retails for less than a Honda CBR600RR just sweetens the deal. At $10,299, the new version at least retains the price advantage even as it loses some of its timelessness. Oh well, I guess we can always take a hair dryer and some Goo Be Gone to it.

Triumph NA also announced it’s bringing the 2010 Triumph Speed Triple SE into the US for $11,299 as well as the 2010 Triumph Bonneville 60 for $8,999. 

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