Riding sideways on an ice-covered roof

Photos: Lukas Nazdraczew/Red Bull Photofiles

Problem: how do you take lots of money and use it to sell energy drinks? Solution: do a bunch of really awesome shit. You have to love Red Bull’s approach to marketing. This time, the bull semen purveyors decided to hoist Speedway rider Jarek Hampel onto his native Poland’s most famous roof, the UFO-alike Spodek in Katowice, then let him slide around and around it on his Jawa. Add a helicopter into the mix for photos and video (below the jump) and voilà, money well spent.  >

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