S1000RR Versus Japan: oops, Nazis

At the first reading, this new ad campaign for the 2010 BMW S1000RR strikes a very literal interpretation. A german bike violently destroying traditional Japanese imagery sends the message: Germany is taking on Japan. Since the intended audience (existing superbike purchasers) will be very aware that the S1000RR is targeted directly at bikes like the Honda CBR1000RR and Yamaha R1 on price, spec and purpose, no further explanation is needed. There’s even nice, if slightly dated, references to pop culture in the clear influence drawn from Frank Miller, Manga and even the “Kill Bill” movies. There’s just one little problem: a likely unintentional association with Nazi propaganda.
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