Harley channels military iconography for latest ad campaign

We’re seriously impressed with this latest ad campaign from Harley. While not quite banishing memories of the xenophobic, culture war-inspired “Screw It,” “Military Appreciation” does a 180, focussing on presenting a positive message about America and its ideals. The whole Harley thing basically began during and after WWII, with soldiers buying surplus bikes and air crews searching for the freedom they no longer got from flying. You can still clearly see that influence in the graphics used on club patches and similar tchotchkes. Something about that period’s look just evokes “motorcycle” in an immediate and powerful way.
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