Ducati Monster Color Therapy makes customization artistic

The first in a series of “Monster Art” projects, Color Therapy is Ducati’s attempt to give owners a quick, affordable way to customize their motorcycles. The idea’s really simple: make the small number of painted parts on the Ducati Monster 696 — tail, tank cover, bikini fairing, fender — available in a range of new colors, giving owners the ability to easily change their bike’s appearance. A welcome side effect is that the project emphasizes the Monster’s updated, but still iconic design and pushes the idea of the bikes as a luxury/design product.
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