Harley fumbles response to NY Times criticism

The advertisement above is scheduled to run in tomorrow’s edition of
The New York Times in response to a business feature from last Sunday
that revealed an increasingly desperate financial situation at
Harley-Davidson. Rather than addressing the concerns raised by The
Times, this ad instead attempts to create some bizarre riposte centered
around patriotism, anti-establishment rebellion, class solidarity and
plain old optimism; culminating in an appeal for readers to buy the
company’s motorcycles. If this is the best Harley can do to reassure
employees, dealers, investors and customers in the face of financial
disaster, then we’re very worried. >

All articles remain open for 12 hours from their time of publishing. The full version of this article, additional photos and comments are available to subscribers. Click here to subscribe, it’s quick and easy. Already a subscriber? Click here to log in.