For Sale: Cycle World, project or parts

America’s most widely circulated motorcycle magazine, Cycle World, has been placed on sale by its publisher, Hachette Filipacchi Media. Hachette has been struggling to keep up with current market forces, largely neglecting the Internet while big name titles like Cycle World and Popular Photography (also for sale) shed readers. Ad pages in Cycle World decreased 30% between 2005 and the end of 2008 and are down a further 18% between January and April, 2009. At this point, the magazine’s future is unclear, but it’s possible that this could be the beginning of the end for the storied publication or at least the beginning of a much slimmer future, if it finds a buyer.
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