Dailies

BMW K1300S, K1300R, K1300GT additional details leaked in internal presentation

BMW_K_presentation.jpgIt can be incredibly frustrating trying to cover new bikes as they’re released. Press releases focus more on maintaining a cohesive message than on communicating actual information, while communications staff — more often chosen for their perfectly coiffed hair and winning smiles than knowledge of motorcycles  — are typically unable to offer any actual insight into the products and brands they represent. Such was the case with the BMW K1300S, K1300R and K1300GT. Their 22-page press release essentially told us they had bigger engines and more power, but little else. We had to conduct our own research to figure out how the new ESA II electronically adjustable suspension works. So it’s fascinating to read the details in the Top Secret internal marketing presentation that follows the jump.
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