Puma launches complete motorcycle clothing range

Puma21.jpgAlready known for their stylish racing boots -- as worn by Casey Stoner -- Puma has now launched a full line of motorcycle clothing. Oriented towards sports riding and touring, the range encompasses everything from one-piece suits to textile jackets. Setting it apart from rivals like Alpinestars and Dainese is the fashion brand's unique style, which sees the kind of colors, patterns and textures more normally associated with streetwear make their way into high-end safety gear.
Puma2.jpgFor some time we've been hoping to see a fashion sensibility applied to the normally garish world of motorcycle leathers and it looks like Puma has at least been partially successful at doing just that. The overall look is clean and a little retro-futuristic, but some of the color choices and shapes -- particularly the green leathers and blocky jackets -- make us think more early 2000s than "2001".

Puma5.jpgThe most successful part of the new range are these SupeRide boots, which bring a stylish simplicity to the sports boot market. They'd work well with an understated black two-piece suit, which it sadly seems isn't on offer.

puma22.jpgHaving just unveiled the range at the Intermot show two weeks ago, Puma hasn't yet finalized details of where its new clothing will be sold or even what most of it will be called. Stay tuned.

Puma20.jpgPuma via Motorcycle News

Wes Siler. October 20, 2008 — Permalink

14 Comments

pretty FUCKING sick.

too bad im broke :P

man, puma makes some nice boots, but the gp1000, it's really hard to get in and out of, thats one big let down, but aside from that, those boots are gorgeous.

time to update my leather!!!

Agreed, i wish is had the money for new leathers. I can't imagine going to the rock store in those, place would explode.

That 1-piece looks just like a Dainese Sukhoi professional. Re-brand?

Yeah Mitch,
those ARE Dainese leathers. as well as the gloves and textiles.
pricing will be the same as Dainese, so I can't see exactly why they bother. although the puma-style green-orange colours rock!

What is the Dianese/Puma connection? That is seriously lame if they have just re-branded a Dianese suit as Puma. I really hope they haven't done the same with the textile jackets.

I love the Puma boots, I have had the Brutale boots for 2 years and they have been excellent.

All their boots are near impossible to get into at first, but when the leather gives they're lovely and comfy.

Gotta say, I love my Puma Desmo boots. They look very similar to the boots here with the addition of sliders. Extremely comfortable and a lot of compliments from both riders and non-riders.

I welcome all newcomers to M/C gear. The more choices the better!

Wow, I can't wait to buy. I wish my tax return was here!!!

The suit looks great!
I hope this inspires Dainese to lift there game design wise too.

If you've seen Casey wearing Puma boots, then somebody in Alpinestars marketing is going to be pissed!

He's been plastered all over the biker mags in Alpinestars' "One goal. One vision." marketing campaign.

the gloves seem pretty symilar to the dainese stuff

To Ben's comment; it apparantly has inspired Dainese to raise our design game, as we are the ones making all of Puma's suit, jacket and glove line. Just to clarify any rumors, yes, the Puma's are in fact re-badged Dainese product. I work for Dainese and am not entirely sure of the reasoning behind it, but you have to admit, it's good looking stuff.

Yes, puma designed the suits and dainese produced them for them. I really want one, but in red / black of course!

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