Motorcycle Industry Council considering AMA Superbike replacement

Photo: Yabbb

In a press release issued earlier today, the Motorcycle Industry Council stated it is, “evaluating whether to issue a request for proposal seeking a series promoter and sanctioning body for a premier professional road racing series in the United States.”

Describing the reasons for this, MIC President Tim Buche said, “Our members are better served by having alternatives to the changes for the AMA Superbike Championship that the Daytona Motorsports Group has so far described…the independent interests of the manufacturers call for a racing series that helps promote specific motorcycle brands. Historically, motorcycle makers have boosted bike sales based on their success in racing. It makes little sense for bike manufacturers to heavily invest in any competition that highlights sponsors and teams and downplays the machines themselves, as well as their technological development. So we are obliged to investigate alternatives that could do a better job of meeting our members’ respective marketing needs. This is especially true given that it’s now late June and there is still uncertainty over the DMG’s 2009 rules.”
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