Harley launches 'Screw It' campaign, blows it instead

Harley-Davidson’s new campaign “Screw It, Let’s Ride” relies on Middle America’s growing concern with worldwide economic strife triggered by the sub-prime mortgage crisis, continued war in Iraq and Afghanistan, and astronomical fuel prices. Carmichael Lynch, Harley-Davidson’s Agency of Record, plays on the working class’s need for respite with the line, “and the rumble of an engine drowns out all the spin of the evening news,” spoken in a soft Southern worker’s drawl. That’s some nice spin ya’ll done got there, Yankees.>

All articles remain open for 12 hours from their time of publishing. The full version of this article, additional photos and comments are available to subscribers. Click here to subscribe, it’s quick and easy. Already a subscriber? Click here to log in.