Erik Buell: Athletic Technology

buell-1125R.jpg“We wanted the 1125R to just stand out and be radically different from anything else out there. Since it's our first water-cooled bike, we were all panicked that people were going to say, ‘Oh, Buell’s just another cookie-cutter bike. They’re copying the Japanese.’ Erik Buell is speaking about his first water-cooled sportsbike, the 1125R. It takes a different path to rivals from Japan and Italy, yet arrives at the same answer: performance.

Click below for the interview or, as always, under Front Lines on the left.
Erik Buell - Athletic Technology
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(3) Comments

I've never really taken Buels seriously before now. But now i can see how Erik's ideas start and what he does with them. I think this is actually a cool bike now.

After reading that, I'm a Buell convert too. Good work guys, beers are on me tonight.

They mispelled Buell...

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