Erik Buell: Athletic Technology
“We wanted the 1125R to just stand out and be radically different from anything else out there. Since it's our first water-cooled bike, we were all panicked that people were going to say, ‘Oh, Buell’s just another cookie-cutter bike. They’re copying the Japanese.’ Erik Buell is speaking about his first water-cooled sportsbike, the 1125R. It takes a different path to rivals from Japan and Italy, yet arrives at the same answer: performance.Click below for the interview or, as always, under Front Lines on the left.
Erik Buell - Athletic Technology
Wes Siler. February 21, 2008 — Permalink




I've never really taken Buels seriously before now. But now i can see how Erik's ideas start and what he does with them. I think this is actually a cool bike now.
After reading that, I'm a Buell convert too. Good work guys, beers are on me tonight.
They mispelled Buell...
what in the world is that
why does it have another stereeng thing in the back?
Is that just a bad photoshop? What's going on here?
Yes, the image is heavily photoshopped.