Details: 2008 Honda CBR600RR's graffiti-inspired paint scheme

2008-CBR-600RR-Graffiti.jpgThe CBR600RR is quite possibly the most complete motorcycle we’ve ever ridden. So it’s difficult for us to understand why a company that is so good at making motorcycles can occasionally be so bad at painting them. I mean, we understand that bikes like this need to be marketed to a young demographic. But by latching onto a trend that was never actually cool, all Honda is doing with the Graffiti color scheme (thankfully, an option) is alienating people who will be acutely aware of just how has-been this kind of thing is.
Instead of attempting — and failing — to latch onto spurious fashion trends, motorcycle manufacturers need to concentrate on cohesively branding their products as luxury items, each with their own unique identity. Just look how well that’s worked out for Apple; the company's products are as cool as it gets, and it didn’t have to resort to bad graffiti-inspired graphics to make them that way. It’s clear that Honda already knows how to do this. The CBR1000RR is evidence of that.

In the UK, Honda chooses to speak up to its audience with a wonderful series of ads from Weiden + Kennedy. We challenge you to watch this ad and tell us you don’t want to run out and buy a Honda. Do graffiti graphics make you want to do the same thing? We thought not.

Honda

Wes Siler. December 10, 2007 — Permalink

8 Comments

I would have to say your opinion about the graffiti style is way off. I own this bike. I fell in love with it as soon as I saw it. Every time I take it out for a ride, I get nothing but compliments about the graffiti paint job. Even the people I work with that own Harley's like the style of this bike.
Honda made a good choice in creating this style. Oh by the way, I am 40 years old. I will be keeping this bike for a long time.

Take care
Keith

I would have to say Honda did do a good job with the graffiti bike. I have it myself and the same thing everyone that see it loves it. So I don't know what it is you are trying to say

Take it easy
Bobby

You might think that Honda has been sometimes bad at painting them, but they seem to be pretty good at selling them. A well-informed little bird told me, unsolicited, that the graffiti CBR600 has sold surprisingly well. The proof of the paint job is in the purchasing, no? And, even if you don't like it as is, it's possible to heat up and peel off the fairing graphics (not under clear-coat) leaving the dark, flat metallic gray underneath. I think you chaps would like it that way. Ok, now review the special black-version CRF450 and CRF250 MX bikes. Those look pretty cool to my eye.

I also agree 100% with all of you guys ,I also have this bike and not just the paint scheme the bike itself is a great ride and off the chart, handling, wheelies, speed its all there at our finger tips and thats what its all about right. CBR forever

Whoever wrote this article is obviously more out of touch with society than a major corporation. Since the first day I bought this bike I have received nothing but compliments, stares, & offers to sell it. Most people do not even realize that this is a factory job. This is not at all the first bike I've owned, but has certainly gotten more attention from me & others than any other bike I've had. This bike has appealed to even the most traditional & hardcore Harley riders who see it more as an artwork, than a bike. The funniest part is that none of those people had even ridden it. This bike is & will continue to be special edition.

Absolutely, I get nothing but compliments on this bike. I think the person that wrote this article is the one that is so out of touch. The bike is absolutely sick looking. Where I come you can't get this bike, there are like two in the area.....I myself have never seen another one on the rode. Awesome machine!!!

This is by far the nicest looking stock bike on the road, hands down. I liked it so much that I first bought the regular 2007 CBR 600rr (because I couldn't find a Graffiti anywhere), and then by chance I lucked out and found a Graffiti in another province. I drove over 12 hours to pick it up and bring it home! This dealer still has one more left if anyone is looking.

I now own both bikes and can't wait to ride my new Graffiti in the spring. The regular CBR 600rr will be up for sale if anyone is interested.

Leave a comment

Hell for Leather: culture, style, design